Mobile Commerce An empirical research in Delhi/NCR

Authors

  • Aparna Goyal Associate Professor, Department Of Marketing & International Business, Amity Business School, Faculty Of Management Studies, Amity University, Noida
  • Teena Bagga Associate Professor, Department Of Marketing & International Business, Amity Business School, Faculty Of Management Studies, Amity University, Noida
  • Sanjeev Bansal Associate Professor, Department Of Marketing & International Business, Amity Business School, Faculty Of Management Studies, Amity University, Noida

DOI:

https://doi.org/10.15520/ijbm.vol5.iss3.48.pp53-57

Abstract

This study provides a direction to the bankersto device strategies related to Mobile banking commerce or m-commerce commerce or m-commerce. Hence this bottom up approach can help the system to delivers the products and services at the lowest cost and in efficient manner.

Just like the ATMs and then online banking services through e-banking, people are now shifting towards Mobile banking commerce or m-commerce commerce or m-commerce. With the wide usage of smart phones, it is much more convenient to access account information and perform various banking services. The purpose of the study was toassess the consumer’s attitude towards Mobile banking commerce or m-commerce commerce or m-commerce and thereby analysing the factors and influence of those factors on Mobile banking commerce or m-commerce commerce or m-commerce usage.The primary data were collected from the 117 respondent with the help of questionnaire.Data was analysed usingt-test, ANOVA and Factor Analysis.

Author Biography

  • Aparna Goyal, Associate Professor, Department Of Marketing & International Business, Amity Business School, Faculty Of Management Studies, Amity University, Noida
    Associate Professor, Department Of Marketing & International Business, Amity Business School, Faculty Of Management Studies, Amity University, Noida

References

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Published

2016-06-30

Issue

Vol. 5 No. 03 (2016)

Section

Articles

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“I certify that I have participated sufficiently in the conception and design of this work and the analysis of the data (wherever applicable), as well as the writing of the manuscript, to take public responsibility for it. I believe the manuscript represents valid work. I have reviewed the final version of the manuscript and approve it for publication. Neither has the manuscript nor one with substantially similar content under my authorship been published nor is being considered for publication elsewhere, except as described in an attachment. Furthermore I attest that I shall produce the data upon which the manuscript is based for examination by the editors or their assignees, if requested.”

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