Factors Affecting Consumers’ Buying Decision in the Selection of an Instant Coffee Brand. Innovative Journal of Business and Management, [S. l.], v. 8, n. 11, p. 195–214, 2019. Disponível em: http://www.innovativejournal.in/index.php/ijbm/article/view/2722. Acesso em: 23 oct. 2026.