The Relationships between Online Customer Engagement Value and Electronic Customer Relationship Management Effectiveness of Mobile Games. Innovative Journal of Business and Management, [S. l.], v. 9, n. 08, p. 238–245, 2020. Disponível em: http://www.innovativejournal.in/index.php/ijbm/article/view/3078. Acesso em: 23 oct. 2026.