EXAMINING THE PERCEPTION OF ELECTRONIC COMMUNICATION/ADVERTISING ON STUDENTS PATRONIZING BEHAVIOUR: A STUDY OF BOLGATANGA TECHNICAL UNIVERSITY IN GHANA. Innovative Journal of Business and Management, [S. l.], v. 10, n. 06, 2021. Disponível em: http://www.innovativejournal.in/index.php/ijbm/article/view/3320. Acesso em: 23 oct. 2026.