FACTORS AFFECT THE EVALUATION OF EFFECTIVENESS OF FACEBOOK AS A PROMOTIONAL TOOL A CASE STUDY OF NIVEA THAILAND FACEBOOK FAN PAGE. Innovative Journal of Business and Management, [S. l.], v. 1, n. 06, 2013. Disponível em: http://www.innovativejournal.in/index.php/ijbm/article/view/394. Acesso em: 23 oct. 2026.