ORAGNIZATIONAL CULTURE AND ITS CORPORATE IMAGE: MODEL JUXTAPOSITION

Abstract

In this 21st century, most organizations compete for resources, partners, customers and market share without a prior knowledge and application of the strategical path to be laid and critical factors that justify success in these areas.
Today, observations from the general public and reports from media have it that every day, highly reputable organizations swim in huge debts to banks and co-players. The economic pressures, challenges and market competition have sent some organizations packing out of the market scene and probably get them reduced to almost nothing.
In light of the above, this study tends to believe that the management team players of organizations are ignorant of the effective role and impact organizational culture and its corporate image play on the organization's capacity, effectiveness, productivity and longevity, and as a result, presents an empirical juxtaposition between the structure of an organization and its corporate image.
This will orientate and help management team players and executives to understand the top-priority roles of organizational culture and its corporate image as foundations for profit-making, productivity and progress so that proper measure can be taken towards adjustment.