FACTORS AFFECTING MENU PLANNING IN HOTELS: A STUDY OF NORTH INDIA

Authors

  • Sandeep Malik*, Sanjeev Kumar

Abstract

Purpose – The research paper intends to assess factors affecting menu planning in hotels of North India.
Design/methodology/approach – The study is empirical in nature. A questionnaire with the help of available literature and interaction with hoteliers was structured for this study. The study was undertaken at selected hotels (102) situated in Haryana, Punjab and Himachal Pradesh states of North India. Factor analysis was used to analyse the data.
Findings – The results illustrate that financial condition, theme of restaurant, guests’ spending power and age group, and costs i.e. labor and food costs are given top priority by the respondents while planning menu.
Research limitations – Though, the study provides an opportunity to recognize factors that are considered important by the hoteliers for menu planning but the universe and sample size is limited so findings are hard to generalize.
Originality/value – There is no research work in the field of menu planning in India and the study will be the first attempt to provide an insight into the factors affecting menu planning.

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Published

2013-10-13

Issue

Vol. 1 No. 06 (2012)

Section

Articles

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“I certify that I have participated sufficiently in the conception and design of this work and the analysis of the data (wherever applicable), as well as the writing of the manuscript, to take public responsibility for it. I believe the manuscript represents valid work. I have reviewed the final version of the manuscript and approve it for publication. Neither has the manuscript nor one with substantially similar content under my authorship been published nor is being considered for publication elsewhere, except as described in an attachment. Furthermore I attest that I shall produce the data upon which the manuscript is based for examination by the editors or their assignees, if requested.”

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